style meets substance



I would like share with you my new series, STYLE MEETS SUBSTANCE. I want to explore the cost of beauty and fashion. Not just financially but ethically and environmentally. Capitalism continues to push impossible beauty standards in order to promote consumerism. The industry built on exploiting workers and insecurities, is also the same one that preaches empowerment. “All women are beautiful (only if you buy our products)”. To be honest I have always struggled to balance my feminist and beauty ideals which is something I would like to unpack. Throughout this series I will be dissecting the larger issues of the industry and share how we, the average consumer, can help with the solution.

I also want to take you on my journey of upgrading my beauty routine and wardrobe. There is a major problem of transparency and traceability in products from animal testing, water pollution and worker exploitation. I will be testing and reviewing a range of products from ethical, cruelty free and sustainable brands. I want to uplift and celebrate people and companies that are rising up against the system!

Stay tuned and thanks for reading x

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